Art of



A partnership is more than just tables, chairs and concrete walls. Finding a perfect partner is like Art.



Discover The Art of Partnership with Siemens Healthineers.

With a 360 campaign, Siemens Healthineers introduces itself as the perfect partner to work with.


Siemens Healthineers print ads in all the healthcare magazines and journals introduce the new Brand campaign and image.

Out of Home

At the Radiology Society of North America (RSNA), the most important convention in Radiology, Siemens Healthineers unveils the new image. With roll-ups and digital screens, attendees are invited to visit the Healthineers area to learn more about The Art of Partnership.


A brand video is created to introduce the new campaign to everyone. It defines what The Art of Partnership stands for.


To connect directly to C-Suites (CEOs etc), Siemens Healthineers develops a special Plugin on LinkedIn. With this each CEO receives a personalized art piece and gets to know how Siemens can help grow their business.

Direct Mail

A 3-D print of the Art is delivered personally to each C-Suite. It serves as a paper weight for the CEO's desk.




Hamza Ali

Tung Nguyen

Eleonora El-Achkar



Hamza Ali


Art Director

Hamza Ali


Creative Director

Johan Ohlson

ECD McCann Berlin