You

Are
Google

Insight

Google is like a mirror. It is just a reflection of what we look for. Without our searches Google will be empty.

 

Idea

With a video we show that Google is much like the world we live in. It's a collection of our values and ideas. Without us the world is empty, just like Google. We make the world what it is and we make Google what it is too.

 

 

Credits

 

Concept

Johanna Schumacher, Dean Hamann, Karl Kaufmann, Hamza Ali

 

Copywriting

Hamza Ali

 

Art Direction

Johanna Schumacher, Dean Hamann, Karl Kaufmann

 

Mentor

Niklas Frings - Miami Ad School