Song of

Unity

Insight

Music has the power to bring people together. Music has the power to take them to new worlds.

 

 

Idea

Combining these two ideas, we created a campaign for launching Daft Punk’s new album while giving the fans an unforgettable experience.

 

 

Digital Experience

A mobile game set in Daft Punk’s universe. Users have to collect components of a song.  The song will be divided into 3 components (Vocals, Rhythm & Percussions). When all components are collected and brought together, the full song will be unlocked.

Choose Character

User can choose 1 of 3 agents available. Each agent will have a different grid which will have a different part of the song.

Find Disc

On the grid, the agent will have 30 seconds to locate the disc which will contain the song sample.

 

 

Full Song

Drums

Vocals

Guitar

Locate Players

On the grid, the agent will have 30 seconds to locate the disc which will contain the song sample.

Unlock Song

When three mobile devices containing three song samples are brought close together, the App will recognize these samples and unlock the entire song.

Credits

 

Concept

Hamza Ali

Dries De Schepper

 

Copywriter

Hamza Ali

 

Art Director

Dries De Schepper

 

Creative Director

Maria Teresa Jung

Maria Teresa Jung